Engaging effectively with Generation Z is critical to both building a sustainable workforce and winning the trust of the world’s most influential consumer group. With social and environmental issues consistently ranked as their top concern, youth voices are amongst the loudest in pressing for change across society – with a particular focus on how business operates. Organizations have realized that attracting the next generation of employees and customers means ensuring that ethical and sustainable action are core elements of both their brand and their operations.

In this Bloomberg Sustainable Business Briefing, we’ll examine how companies and Gen Z can connect to build the better working world of the future. How should business engage with the next generation to support their passion for sustainability and equality? Can we respond to and act on their priorities today in order to secure a better tomorrow?